Tracking the Results of SEO in Google Analytics Metrics: Our Guide

Direct SEO specializes in advanced digital marketing strategies for businesses using precise measurements for SEO in Google Analytics in order to increase website traffic and sales.

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The daily work of professionals specializing in local SEO services in Denver, CO is analyzing the success of SEO in Google Analytics. But what exactly is Google Analytics and why is it so important for SEO strategies?

When we implement search engine optimization (SEO) strategies, we want to know if they work. This translates into:

  • More visitors to the website
  • An increase in the conversion rate
  • Growing sales.

But where do we find these details? The answer is: in Google Analytics. This is a free tool offered by Google, specializing in tracking store visits, organic users and analytics for other useful data collected by websites.

Why Google Analytics Is Important for SEO

Google Analytics is not popular with SEO specialists just because it is a free tool. We use it because we want to have a clear image of SEO analytics and reporting tools that make sense to our clients.

Google Analytics has an intuitive interface, easy to understand. All the key metrics necessary to measure SEO in Google Analytics are shown in the same panel. The user can apply various filters to:

  • Select a specific metric
  • Select a period of time
  • Compare historic data with current data.

Thus, by generating customized results, we can understand what is working and what is wrong in the SEO strategy. This means:

  • Traffic from relevant users (who are interested in the company’s products)
  • Conversion rate (when users take action and decide to buy products)
  • Sales attributable to the marketing and SEO strategies.

Thus, our specialists use SEO and Google Analytics in Denver, CO to help our clients achieve their ultimate goal: growing their sales.

7 Key Reports for SEO in Google Analytics

Here are some ways in which we measure SEO in Google Analytics, using reports for relevant metrics:

  • Organic Search – this metric indicates how many users found the website by performing a Google search
  • Landing Page and Page Titles – we analyze if they are performing well in terms of generating organic traffic, or whether they need to be optimized
  • Conversion goals – one of the most important parts of SEO analytics and reporting, indicating whether site visitors perform the actions you expect them (sign for newsletter, install app, buy a product, etc.)
  • Assisted conversions – the interactions of a visitor with a website, before they decide to make a purchase
  • Site speed – a slow loading site loses a lot of potential visitors, so it is crucial to speed up page loading time
  • Site search – we check how effective and relevant the site search function is, by analyzing how visitors interact with the results they get 
  • Mobile – at the present, the majority of internet traffic comes from smartphones, so we verify that your website gets sufficient traffic from mobile devices.

Key Metrics to Measure the Success of SEO in Google Analytics

Just like any professional specialists in local SEO services in Denver, CO, Direct SEO measures the most relevant metrics that demonstrate the success of the strategies we implement.

These are:

  • Keyword rankings – we know how to track keywords in SEO analytics to check that they are bringing visitors to your website
  • Quality of traffic – in terms of website traffic, quality is more important than quantity; an effective SEO strategy will generate traffic from people who are interested in your products
  • Backlink quality – we check that websites linking to your web pages have a high page rank and a good reputation
  • Time spent on a page – the longer a visitor spends on a site, the more likely they are to convert.

SEO and Google Analytics – the Strategy for Your Success!

Direct SEO specializes in advanced digital marketing strategies for your success. We always offer you measurable results using the SEO analytics and reporting tools offered by Google Analytics, in a format that is easy to understand.

We serve both B2C and B2B customers in Philadelphia, PA, Denver, CO and Austin, TX so contact us!

Kevin Dunn

Kevin Dunn

Sales Manager

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